Friday, July 27, 2012

Clip and Scan those Articles Please!

This is a silly little piece of advice, but I am going to say it anyway.

Getting into a magazine or a newspaper is exciting.  I know this because we live for that kind of thing. It doesn't matter what paper, either. Even if it is your very small, local, and provincial rag, it still makes us feel good to see our names and accomplishments in print. It is a special thing.

Let's talk about what you do after that, though. Please do not let these things pile up and take over. Copy them. Scan them. Save them. Link them to a database that you can find easily. Publish them on your website. Keep one copy of the clipped original if you must and if it gives you a deep feeling of satisfaction.

Then get on with your life. Make sure to keep and  the news, products, events, launches coming so that they NEVER stop talking about you in the Press. But when they do... (repeat from beginning.)

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