Sure, websites are good for contact information, getting directions and buying things, but not much else, if you ask me. Unless you have a huge budget or a really smart IT geek friend (I wish both on you!), keep it simple and enhance your page with ACCESSORIES ACCESSORIES ACCESSORIES!
Tweets, Facebook, Blogs.
Use things that people actually read. Keep them updated. Have fun with them. They are immediate, they are in your control, and it is fun to let people see your dynamic HUMAN side.
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